We're Renewcell

We’re a fast-growing Swedish sustaintech company with a unique textile recycling technology and a world-class team of people on a mission to change the fashion industry for the better.

Our vision is to inspire an Industrial Evolution to a sustainable world.

Getting going

Our founders, a group of scientists at KTH the Royal Institute of Technology in Stockholm, had been researching more efficient ways of producing bioethanol by finding a new way to decompose cellulose. As work progressed they realized that their method could be successful in decomposing the cellulose in cotton and viscose. They were convinced that this could be the key to recycling textiles on a massive scale and make fashion sustainable. In January 2012 they founded Renewcell.

In July 2014 a model walked down a catwalk and into history. The yellow dress she was wearing was made out of blue jeans that had been recycled with Renewcell’s patented technology. Following growing interest for from the fashion industry, the first industrial scale Renewcell plant opened in Kristinehamn, Sweden in 2018. In 2020 garments made from Circulose® recycled in Kristinehamn became available for anyone to buy from leading brands worldwide. Renewcell had proven that recycling clothes finally works.

Industrial Evolution

Demand for Circulose® recycled fashion has soared. What started as a bold idea in a lab in 2012 is now on its way to change a global industry. To be able to recycle enough clothes to make a real difference, Renewcell is now investing in expanded capacity.

At the new plant under construction in Sundsvall, Sweden, hundreds of millions of garments will be saved from landfill and incineration each year. But that’s just the beginning.