Fashion is hurting the planet
If the world’s population increases as expected, there will be 8.5 billion people by 2030. People are getting richer too, and as 1.7 billion people enter the global middle class over the coming years, demand for clothes will grow.
But producing even more apparel will have significant negative impact on land, wildlife, water supplies, CO2 emissions, plastic pollution and chemical use and cause even more waste. If trends hold, the world is on track to consume 160 million tonnes of textiles every year by 2030, with almost all of it ending up in oceans, landfills or incinerators. It’s just not sustainable. Something has to change.
Under pressure from NGOs and politicians, brands are committing to do something about the increasing harm fashion is doing to the world. But the fundamental driver for the push toward sustainability is a new generation of fashion wearers that demand that their clothes don’t cost the world. Going sustainable is a question of survival for fashion brands right now, as well as for all of humanity long term.
Let’s change fashion
Renewcell’s technology offers brands a single solution to two of the fashion industry’s major challenges: resource use and waste. If one kilo of clothing is recycled instead of being produced from virgin cotton, oil or wood, it saves thousands of liters of water and decreases land use, waste, plastic pollution and emissions of both CO2 and chemicals. It helps brands deliver on their promises to reduce their negative impact.