Circulose® is a branded dissolving pulp product that Renewcell makes from 100% textile waste, such as worn-out jeans and production scraps.
Dissolving pulp cellulose is what the textile industry uses to make viscose, lyocell, modal, acetate other types of regenerated fibers (also called ‘man-made cellulosic fibers’). The only difference with Circulose® is that it’s made from textile waste instead of wood.
Cellulose is the most abundant organic polymer in the world. It’s what makes up the cell walls of most plants and trees. The purest cellulose found in nature is cotton.
The Circulose® brand is a registered trademark owned by Renewcell. It functions as an ‘ingredient brand’ that helps people find the most sustainable virgin-quality fashion pieces available – those made with Circulose®. Using the trademark is an effective way of sharing the circular story behind clothes that you could never tell are recycled.
We offer brands and partners use of the Circulose® trademark and branded visual assets on products made with the material under a conditional royalty-free license.