Today, the winners of Encouragement for Action were presented at a ceremony at Stockholm Fashion District where the fashion week focusing on business currently is underway. With us were the Swedish fashion industry, Encouragement’s key protectors Nacka Kommun, Unibail-Rodamco-Westfield, BMW Bilia Group, UN Global Compact Network Sweden, jury groups and collaborative organizations.

“Sweden has a recognized reputation for innovation power and the ability to be at the forefront, especially in the creative industries like the fashion industry. Sustainability in the fashion industry is high on everyone’s agenda and through Encouragement for Action we want to highlight all the positive initiatives that exist and encourage change for a sustainable fashion industry,” says Helena Waker, CEO and chairman for the category Fashion retail talks sustainability, in which stores that use the sales floor and/or their digital platform to encourage consumers to choose sustainable consumption are acknowledged.

re:newcell was awarded the Encouragement for Action Award 2019 for Closing the Loop.


“We know that the fashion industry is facing major challenges and needs to change radically to be part of a sustainable society. Moving from the linear models we have today to circular, where we take advantage of the resources that exist and do not create any waste is an important part of the solution. To succeed, we need companies that are in the forefront and can show that it is possible to do business in new ways by being part of the solution. The winner of this category plays an important role and is an incredibly important player in the value chain in order to succeed in closing the loop of fashion.”

Mattias Jonsson, CEO of re:newcell comments;

“We are deeply honoured to receive this award. Not least because we were selected together with a group of extremely inspiring forerunners who have taken the step from word to action. Fashion is basically about driving change and here we have a bunch of companies, individuals and organizations that direct their drive to change the industry for the better. There’s nothing more important to do.”

More information about the award can be found here: Stockholm Fashion District