June 27, 2022 Non RegulatoryCIRCULOSE® to be the first official partner to Copenhagen Fashion Week’s Talent Support Scheme, CPHFW NEWTALENT
June 22, 2022 Non RegulatoryRenewcell and HeiQ Partner Up to Replace Polyester and Nylon with HeiQ AeoniQ Yarn Manufactured from Circulose® Pulp
June 8, 2022 Non RegulatoryGANNI introduces styles made with Circulose® in main collection
Renewcell in media
June 23, 2022Vogue Business — Recycling old cotton into new clothes: The major innovation finally coming
June 7, 2022Vogue Business — Ganni launches zero-waste trousers and mushroom wallets as next-gen materials reach shop floor
May 13, 2022Dagens Industri — H&M supported textile company accelerates, raises proceeds of 324 million SEK (Swedish)
We close the loop
Before a shirt is worn for the first time it has been through more steps than most customers realize. Often one producer makes the yarn, another knits or weaves it into textile fabric, and a third makes the shirt from the fabric. Now it’s ready for the customer to wear.
When garments are worn out or no longer wanted some are sold second-hand or used as hand-me-downs, but the vast majority end up in landfills or are incinerated. Much too few are recycled due to the fact that cotton and viscose can’t be recycled with satisfactory quality on a large enough scale. The cycle stops, because there is a hole in the loop, a crucial part is missing. Until now.
Our recycling technology dissolves used cotton and other cellulose fibers and transforms them into a new, biodegradable raw material: Circulose® pulp. Our customers use it to make biodegradable virgin quality viscose or lyocell textile fibers. This is the link that has been missing from the cycle. We close the loop. The way fashion is produced and consumed can finally be transformed into a never-ending loop.
Circulose® is a branded ‘dissolving pulp’ product that Renewcell makes from 100% textile waste such as worn-out jeans and production scraps. Dissolving pulp is what the textile industry uses to make viscose, lyocell, modal, acetate other types of regenerated fibers (also called ‘man-made cellulosic fibers’). The only difference with Circulose® is that it’s made from textile waste instead of wood.